Nov 20 2018

There are many business owners who are at the stage where they know that SEO can definitely help them improve their business. And with an upside such as that, it’s easy to see why so many business owners want to incorporate SEO into their marketing.

But, SEO in Australia has come a long way since the days of cramming a few keywords into your copy and hoping for the best. There are many business owners who get confused with what determines good SEO and how to prepare and organise their SEO priorities. That’s where an SEO checklist can help.

One way you can begin your SEO checklist is by separating your checklist. SEO can be easily divided into three, easy-to-manage sections – external SEO, technical SEO and on-page SEO. If you’re able to manage these three types of SEO properly, you will be able to manage your SEO properly altogether.

External SEO covers all of the stuff that you’re not entirely able to control, and it relates to how Google views and validates your website. If external SEO ends up working for you, Google will see you as an authority on your subject matter, and you and your website will benefit from this validation. Aspects of external SEO include an active social media presence, appropriate backlinking and accurate contact details (otherwise known as NAP data).

Technical SEO is the type of SEO that you should begin with, and it relates to getting your website initially indexed and noticed by Google. Technical SEO focuses on things such as the development of sitemaps and acquiring domains for your website. However, before you begin working on technical SEO, make sure you have an analytics platform so that you can receive data on how well your technical SEO is going.

On-page SEO is possibly the easiest type of SEO for many business owners to gain an understanding of, and it’s the type of SEO that most people think of when thinking about SEO. Initially, on-page SEO consisted of cramming keywords into the copy and hoping for the best. But, Google has become more advanced and responsive with on-page SEO, and now search engines demand a lot more work relating to context, competitors and the frequency of keyword placement.

Even though these types of SEO may seem daunting to some business owners, there are many online forums and tools that you’ll be able to use to assist you in your SEO journey. However, if you find the task of organising and operating either too daunting or too time-consuming, FX Web Studio are here to help. FX Web Studio are one of Sydney’s leaders in all types of SEO services in Sydney and will tailor SEO solutions to you and your business. If you’d like to know more about our SEO strategies can help you, give us a call today on 1300 090 401.

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